![]() ![]() New official sponsor Qatar Airways rounds out the top 3 with 91 million social interactions across its social channels. Coca-Cola has 4 times more social media interactions than kit manufacturer Adidas, who is at a distant second with 123 million social interactions. With 530 million interactions across its social channels within the last year, Coca-Cola is also the sponsor with the highest interactions, leading into the World Cup. Coca-Cola has been associated with the World Cup the longest it’s association started with the 1982 World Cup and continues until today. The FIFA World Cup 2018 has 12 official sponsors with Coca-Cola, Adidas, Hyundai-Kia, Budweiser and Visa returning again after the 2014 World Cup. Time range for data considered is the past 180 days leading into the World Cup. With the rise of social and digital media as an essential part of any sporting event, here’s a look at how the official sponsor brands, kit sponsors, teams and athletes have performed on social media leading up to the FIFA World Cup 2018. ![]() But which brands will get the best social media ROI from the tournament? ![]() Russia hosts the month long tournament this year, in which 32 nations, including debutant nations Iceland and Panama will compete. Millions will root for their national teams to win the ultimate prize - being crowned the World Cup Champions. The biggest celebration of global football, the FIFA World Cup is just kicking off. ![]()
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